They have existed long before the current surge in popularity and have become commonly used as a normal communication tool. It is a short video that plays on a loop in a web browser, text, or email.Īs long as the internet has been around, GIFs have been present. However, it is most commonly used for simple animated images on the internet.Įven though GIFs can be still images, they are most commonly used as animated images or moving images. A GIF is a file type that was originally designed for graphics. How it is formatted and its low quality makes it a GIF. GIFs are typically moving images, but they can also be still images. GIF is short for graphics interface format, which is a type of low-resolution format. Why are GIFS so popular, and why should you be using them in your marketing messages? What is a GIF? Along with premade GIFs, you can make your own! GIFs can be used in a variety of places, such as texting, emails, and social media platforms. GIFs are eye-catching, fun, personal, and can communicate a lot of information. They have become common on social media, personal emails, and marketing strategies. GIFs are animated images that can have text or communicate something with just an image. A common way to do this is by using GIFs. As more of our lives become our online presence, we have to find ways to communicate our emotions or empathize with what is being said.
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